Gene Core is a speculative branding and web design project for a fictional gene therapy company that sells genetic services through subscription plans. I designed a full website experience, including a homepage, about page, subscription page, and terms and conditions page, all styled with a dark, biomedical, futuristic aesthetic to convey trust and a sense of advanced technology.

The project also includes a billboard-style promotional poster for a medical setting and a presentation explaining gene therapy and CRISPR technology, including their potential future use in treating or eliminating diseases and genetic disorders.

To explore ethical concerns, I also created a fictional text message thread that takes a sarcastic view of gene therapy as a consumer product, adding critique to the overall concept.